Over the past few weeks, I've been entranced by these Levi Jeans commercials being shown at my local Cinemark theaters. I know that commercials have long been a breeding ground for popular filmmakers (Fincher, Gondry, Jonze and even Scorsese back in the day), and these spots tend to prove that rule. Directed by Cary Fukunaga, whose "Sin Nombre" is still floating around in art house theaters and has now become a must-see for me, these ads are breathtaking in the way they combine otherwordly images and spoken word. Spot 1, titled "America" is the best of the two, but both ads are real knockouts.
Here's hoping Fukunaga can carry forward the cinematic intensity of these commercials and make good in Hollywood.
And, as we all know, another corporation named Nike has been redefining the syntax of television advertising for so many years now, here's a few of my favorites: